Azqore celebrates the launch of its new brand with its clients
June 12, 2018
[Lausanne] - On June 12th 2018, took place the celebration of the creation of Azqore SA, previously known as CA-PBS, into a subsidiary of Indosuez Wealth Management. This event was addressed to clients and was the occasion to reveal the new brand.
Inside the Globe of Science and Innovation at the CERN, Geneva, the event gathered the representatives of more than twenty clients of CA-PBS. Philippe Leuba, Consil of State of the canton of Vaud was among the guests.
In his speech, Pierre Dulon, CEO of Azqore, reminded the audience that the history of this structure began 25 years ago, within the Private Bank in Switzerland. He highlighted the fact that the five values of both the new company and its teams – ambition, exigence, reliability, engineering excellence and team spirit – are now the pillars of the Azqore brand.
The subsidiarisation and the launch of this new name are the result of an urgent need to take up the challenges that Private Banking is facing: accelerat digital development, greater regulation compliance and a need for an information system adapted to wealth managers’ needs.
The guests eventually discovered the new name of the structure thanks to a corporate film. Azqore is born. « Qore » - spelled with a “q” for quality - refers to the core banking system, the S2i platform being at the core of the offer of the company, but it also remind the trust that clients put into Azqore. From « A to Z », the structure has the ambition to fulfill every expectations of wealth managers, which is embodied by the brand signature: Partner for tomorrow’s wealth managers. The name of the brand cleverly reflects the ambition and the fields of expertise of the company. Pierre Dulon eventually emphasized the importance of the quality of service given to clients.
The evening ended with a cocktail and a visit of the CERN